Brush Your Ideas

By: brushyourideas | September 23, 2020

Personalization is no longer optional.

Whichever industry you consider, it is one of the factors that make a big difference. And the e-commerce industry too is one among them.

While a large number of e-commerce store owners have already adopted personalization, a few still remain.

This article explains the concept of product personalization in detail and why personalized products are becoming popular day by day.

A Brief Overview of Product Customization/Personalization

When you customize product(s) as per your customers’ needs or demands, it is referred to as product customization/personalization. Personalized products are the ones that an e-store owner sells after making them fit to suit customers’ needs or demands. Here again, customers’ custo...

Category: product designer 

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By: brushyourideas | August 11, 2020

Now that the global count of Coronavirus cases has crossed 10 million, people have started coming to terms with the fact that they’ll have to live with the ‘new normal’ for long. No matter which industry or field you take, norms have changed a lot with the printing industry as no exception.

People would consider face masks trivial accessories earlier. However, they are like a part and parcel of life. Of late, people have started looking for personalization even in face masks just like they do in all other fashion accessories. Rising to the occasion and to meet the ever-growing demand for custom masks, several fashion and print store owners have introduced custom masks as a fashion statement.

If you are an online print store owner, it is time ...

Category: product designer 

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By: brushyourideas | August 07, 2020

The first-ever e-commerce transaction was in 1992, and today, global e-commerce sales amount to more than $3.5 trillion worldwide. Moreover, by 2023, retail sales will hit more than $6.5 trillion.

This looks impressive, but as an e-commerce owner, can you easily get a piece of the retail sales pie? It’s not exactly a cakewalk.

The e-commerce industry is always in a state of flux due to new technologies and changing customer demands. Consequently, businesses must be vigilant. The first step you can take is to stay updated with the latest trends.

The following trends will influence e-commerce in the remaining half of 2020.

Personalization

E-commerce personalization is the practice of delivering personalized experiences and products through your e-...

Category: product designer 

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By: brushyourideas | September 10, 2019

We are halfway 2019 and we have been experiencing some of the greatest shifts in the global market. The transformation wave is hitting all types of industries in the market, and they are welcoming the ‘change’.


For instance, customers are more likely to go for taxi services or online food ordering than to buy a new car or go to restaurants. And on the other hand, millennials are breaking the wheel by considering their own startups instead of private or government jobs.


Similarly, with the printing industry, it is no longer just about normal prints and dies. People are adopting modern techniques and opportunities to expand their business capabilities.


To understand the printing industry in 2019 and the convergence of print and digital, here are...

By: brushyourideas | February 07, 2019


We need three things to make a good first impression: an elevator pitch, a confident smile, and a personalized business card. The first two are purely intrinsic qualities to an individual. But a business card is different. There is a great dependency on designers to get one. And even after the to-and-fro communication, delays and all the hassle, there is no guarantee of a desirable result.


Enter, web-to-print and the included business card design software that lets your customers design their business cards by themselves. It is an elegant solution that makes life easier for both you and your clients.


Whether you’re a start-up or an established business, you must consider adopting web-to-print. It is the printing solution people are opting fo...

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