Often, we get impressed and intimidated by the success of other businesses. And to find out what made them successful, we investigate the strategies they applied. Things that turns tables around for their business. Of course, we do not need generic tips like “Loyalty Programs Always Work.” When it comes to engagement models, we look into the substantial things that worked. It may be a mobile app, a referral program, or a discount scheme.
But after looking into these aspects, there are very few who get into the depth of the word “Engagement.” You might not have given importance to it but it is the core of your user’s life cycle and keeps them associated with your brand.
What Have We Learnt from Amazon?
Almost all online e-stores provide cash ba...